Vanity Fair
At Condé Nast, we were constantly challenged with bringing the magazine’s exclusive stories and editor’s access to celebrities to life through video. At Vanity Fair, it’s all about the lifestyles of the rich and the famous. From actors to musicians to notable business and political figures, Vanity Fair covers it all through in-depth reporting. Conveying the brand’s voice and aesthetic was a high priority for all brands at Condé Nast.
company
Condé Nast
year
2019, 2020
role
Strategy Programming Development
When I first joined the video strategy team at Condé Nast in 2019, I was assigned a handful of brands to work on, including Vanity Fair.
Vanity Fair already had several blockbuster series well established, such as Career Timeline, Lie Detector Test and Notes on a Scene, to name a few. While I provided strategy consultation on Vanity Fair, I partnered closely with the Executive Producer for the brand to bring new opportunities and series to life.
We filmed a piece with Bong Joon-ho at a film festival before the film Parasite had any press. His film Parasite went on to win Best Picture in 2019. That same series, Notes on a Scene also won a Webby Award that year for our episode with John Krasinki on his film, A Quiet Place.
I partnered closely with the development team to pilot several series for the channel. One of which is now VF’s 6th most popular video with over 26M views, Tom Kenny Reviews SpongeBob Impressions.
Partnering with the talent group at Condé Nast, I also helped guide celebrity video booking opportunities for Vanity Fair and other brands, generating millions of views for the brands.
In 2019, Vanity Fair saw an increase of 200M views and added 1.2M subscribers setting new records for the brand.
Vanity Fair Series
Highlighting and exploring the talents of directors, actors, musicians, internet personalities and experts in their field, through innovative formats.